{"title":"HYDRA","description":"\u003cdiv style=\"text-align: center;\"\u003e\n\u003cspan\u003eHyaluronic acid is able to retain significant quantities of water, having the highest moisturizing power,e,\u003c\/span\u003e\u003cspan\u003e among all cosmetic active substances.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003eWater is found mainly in the dermis and in the interstices between one cell and another..\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003eOnce it reaches the epidermal surface, it evaporates slowly so that its percentage in the tissues remains constant.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan\u003eBut external conditions and free radicals inexorably begin their destructive work; the cells of the stratum corneum lose their elasticity and peel..\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cspan\u003eHere is the importance of the Collection at this point \u003c\/span\u003e\u003cstrong\u003eHydra\u003c\/strong\u003e\u003cspan\u003e which in addition to moisturizing and soothing factors, contains substances capable of preventing excessive evaporation and strengthening the hydrolipidic mantle..\u003c\/span\u003e\n\u003c\/div\u003e","products":[{"product_id":"hydrating-cream-h24-crema-idratante-viso","title":"HYDRATING CREAM H24","description":"\u003cp\u003e50 ml - 1.69 fl. oz.\u003c\/p\u003e\n\u003cp\u003eHydra Cream is a very rich moisturizing cream, with a rich and velvety texture and a delicate and refined fragrance, with its use, a prompt and lasting rejuvenation of the skin is obtained, it reduces wrinkles through immediate hydration and a regulation of collagen deposition and elastin.\u003c\/p\u003e\n\u003cp\u003eThe skin, as it ages, undergoes substantial changes, which can be summarized as: decrease in total thickness increases, instead, the horny state, cellular disorder, decrease in the content of water, collagen and elastin, increase in radicals free, loss of elasticity and shine with increased wrinkles.e.\u003c\/p\u003e\n\u003cp\u003eAll these phenomena are linked to the reduction of Hyaluronic Acid that occurs in the body over the years.\u003c\/p\u003e\n\u003cp\u003eHydra Cream, returns the hyaluronic acid necessary for the well-being of the skin.\u003c\/p\u003e\n\u003cp\u003eHyaluronic acid is able to retain considerable quantities of water, among all cosmetic substances, it has the highest moisturizing power.ante.\u003c\/p\u003e\n\u003cp\u003eWater is found mainly in the dermis and in the interstices between one cell and another; once it reaches the epidermal surface, it evaporates slowly so that its percentage in the tissues remains constant.e.\u003c\/p\u003e\n\u003cp\u003eBut the external climatic conditions and the free radicals inexorably begin their destructive work; the cells of the stratum corneum lose their elasticity and peel.o.\u003c\/p\u003e\n\u003cp\u003eThe vitamin A contained in it contributes to the bioprotective action of Hyaluronic Acid.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBENEFITS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWith the use of Hydra Cream, a prompt and lasting rejuvenation of the skin is obtained, it reduces wrinkles through immediate hydration and a regulation of the deposition of collagen and elastin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOUR BEAUTY RITUAL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter cleansing with\u003ca href=\"https:\/\/urascosmetics.it\/products\/hydra-clean-latte-detergente-3-in-1-latte-tonico-idratante?_pos=1\u0026amp;_sid=7abc666a7\u0026amp;_ss=r\"\u003e Hydra Clean\u003c\/a\u003e, apply a small amount of Hydra Cream on cheeks, forehead, neck and décolleté with both hands, then running along the features of the face from the inside out until completely absorbed.\u003c\/p\u003e\n\u003cp\u003eNeck: follow the contour line of the face starting from the chin up to the nape.\u003c\/p\u003e\n\u003cp\u003eDécolleté: massage gently from the chin towards the collarbones.\u003c\/p\u003e\n\u003cp\u003eTo optimize the benefits of Hydra Cream, perform the revitalizing gesture: with clenched fists, massage all areas of the face with your knuckles, then making slow, circular movements. It is advisable to start the ritual with the application of the serum\u003ca href=\"https:\/\/urascosmetics.it\/products\/extreme-facial-oxygen-regeneretor?_pos=1\u0026amp;_sid=71585eb88\u0026amp;_ss=r\"\u003e Extreme Facial Oxygen Regenerator\u003c\/a\u003e and to make the mask a couple of times a week\u003ca href=\"https:\/\/urascosmetics.it\/products\/hydra-mask-maschera-idratante-allacido-ialuronico?_pos=1\u0026amp;_sid=196b142f3\u0026amp;_ss=r\"\u003eHydra Mask\u003c\/a\u003e.\u003c\/p\u003e\n\u003cdiv class=\"_2cuy _3dgx _2vxa\" style=\"text-align: center;\"\u003e\u003cspan style=\"color: #000000;\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cbr\u003e \u003cbr\u003e","brand":"Uras Cosmetics","offers":[{"title":"Default Title","offer_id":31776061587523,"sku":"1822\/S-50","price":59.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0281\/0062\/4451\/files\/IMG_7786.jpg?v=1758703867"},{"product_id":"hydrating-mask-h24-maschera-idratante-allacido-ialuronico","title":"HYDRATING MASK H24","description":"\u003cp\u003e50 ml. - 1.69 fl. oz.\u003c\/p\u003e\n\u003cp\u003eHydra Mask, moisturizing and soothing mask helps to maintain the biological properties of the skin, protecting it from the formation of wrinkles and the loss of elasticity and firmness, the result will be a soft, luminous and compact skin.\u003c\/p\u003e\n\u003cp\u003eHydra Mask is a fantastic moisturizing and soothing mask with Hyaluronic Acid.\u003c\/p\u003e\n\u003cp\u003eWe have paid particular attention to addressing the problems of sagging skin, developing a product that can effectively counteract it.\u003c\/p\u003e\n\u003cp\u003eThe results obtained with the use of Hydra Mask prove its effectiveness which is obtained in a short time and which continues after completing the cycle of applications.\u003c\/p\u003e\n\u003cp\u003eThe active ingredients present in this precious mask, combined with the action of Hyaluronic Acid, improve and restore the physiological balance of the skin, helping it to regain and maintain a younger and smoother appearance.\u003c\/p\u003e\n\u003cp\u003eHyaluronic Acid is able to retain considerable quantities of water, having the highest moisturizing power among all cosmetic active substances.\u003c\/p\u003e\n\u003cp\u003eWater is found mainly in the dermis and in the interstices between one cell and another.\u003c\/p\u003e\n\u003cp\u003eOnce it reaches the epidermal surface, it evaporates slowly so that its percentage in the tissues remains constant.\u003c\/p\u003e\n\u003cp\u003eBut external conditions and free radicals inexorably begin their destructive work; the cells of the stratum corneum lose their elasticity and peel.\u003c\/p\u003e\n\u003cp\u003eHere is the importance of Hydra Mask which, in addition to moisturizing and soothing factors, contains substances capable of preventing excessive evaporation and strengthening the hydrolipidic mantle.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBENEFITS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe use of Hydra Mask helps to maintain the biological properties of the skin, protecting it from the formation of wrinkles and the loss of elasticity and firmness, the result will be a soft, luminous and compact skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOUR BEAUTY RITUAL\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter cleansing with\u003ca href=\"https:\/\/urascosmetics.it\/products\/hydra-clean-latte-detergente-3-in-1-latte-tonico-idratante?_pos=1\u0026amp;_sid=7abc666a7\u0026amp;_ss=r\"\u003eHydra Clean\u003c\/a\u003e, apply evenly with a brush, a light layer of Hydra Mask on the face, neck and décolleté.\u003c\/p\u003e\n\u003cp\u003eLeave on for twenty - thirty minutes; after the recommended time, remove with a slightly damp sponge only if there are residues on the surface of the product.\u003c\/p\u003e\n\u003cp\u003eConclude the ritual with the application of\u003ca href=\"https:\/\/urascosmetics.it\/products\/extreme-facial-oxygen-regeneretor?_pos=1\u0026amp;_sid=71585eb88\u0026amp;_ss=r\"\u003eExtreme Facial Oxygen Regenerator\u003c\/a\u003e is\u003ca href=\"https:\/\/urascosmetics.it\/products\/hydra-cream-crema-idratante-viso?_pos=1\u0026amp;_sid=2ccaaeb0d\u0026amp;_ss=r\"\u003eHydra Cream\u003c\/a\u003e.\u003c\/p\u003e\n\u003cbr\u003e\u003cspan style=\"color: #000000;\"\u003e  \u003c\/span\u003e\u003cbr\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cspan style=\"color: #000000;\"\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cbr\u003e\n\u003cp style=\"text-align: center;\"\u003e \u003c\/p\u003e","brand":"Uras Cosmetics","offers":[{"title":"Default Title","offer_id":31776063029315,"sku":"2391-50","price":55.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0281\/0062\/4451\/files\/IMG_7798.jpg?v=1758703867"},{"product_id":"hydrating-serum-h24","title":"HYDRATING SERUM H24 ","description":"\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e \u003cspan class=\"JsGRdQ\"\u003eUltra-hydrating cosmeceutical\u003c\/span\u003e\u003cspan class=\"JsGRdQ white-space-prewrap\"\u003e \u003c\/span\u003e\u003cspan class=\"JsGRdQ\"\u003ewhose mechanism of action increases the synthesis of hyaluronan and improves the biosynthesis of collagen fibers.\u003c\/span\u003e\u003cspan class=\"JsGRdQ white-space-prewrap\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"JsGRdQ\"\u003eIts low molecular weight is able to act on the dermis, providing a significant extension of the skin, with consequent attenuation of the deepest wrinkles.\u003c\/span\u003e \u003c\/p\u003e\n\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e \u003cspan class=\"JsGRdQ\"\u003eOur beauty ritual\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e \u003cspan class=\"JsGRdQ\"\u003eAfter cleansing with\u003c\/span\u003e \u003ca href=\"https:\/\/urascosmetics.it\/collections\/detergere-1\/products\/hydra-cleansing-latte-detergente-3-in-1-latte-tonico-idratante\" title=\"HYDRA CLEANSING\"\u003eHydra Cleansing\u003c\/a\u003e \u003cspan class=\"JsGRdQ\"\u003e, apply a small amount of Hydrating Serum H24 to cheeks, forehead, neck and décolleté with both hands, then moving over the features of the face from the inside outwards until completely absorbed.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e\u003cspan class=\"JsGRdQ white-space-prewrap\"\u003e \u003c\/span\u003e\u003cspan class=\"JsGRdQ\"\u003eIt is recommended to conclude the ritual by applying the \u003ca href=\"https:\/\/urascosmetics.it\/products\/hydrating-cream-h24-crema-idratante-viso?_pos=4\u0026amp;_sid=9c9ccce5c\u0026amp;_ss=r\" title=\"HYDRATING CREAM H24\"\u003eHydrating Cream H24\u003c\/a\u003e and to perform the \u003ca href=\"https:\/\/urascosmetics.it\/products\/hydrating-mask-h24-maschera-idratante-allacido-ialuronico?_pos=1\u0026amp;_sid=9c9ccce5c\u0026amp;_ss=r\" title=\"HYDRATING MASK H24\"\u003eHydrating\u003c\/a\u003e Mask\u003c\/span\u003e \u003ca href=\"https:\/\/urascosmetics.it\/products\/hydrating-mask-h24-maschera-idratante-allacido-ialuronico?_pos=1\u0026amp;_sid=9c9ccce5c\u0026amp;_ss=r\" title=\"HYDRATING MASK H24\"\u003e\u003cspan class=\"JsGRdQ\"\u003eH24\u003c\/span\u003e\u003c\/a\u003e a couple of times a week.\u003c\/p\u003e\n\n\u003cp class=\"_04xlpA direction-ltr align-center para-style-body\"\u003e \u003cstrong\u003e\u003cspan class=\"JsGRdQ\"\u003eFUNCTIONAL SUBSTANCES\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e \u003cstrong\u003eHydrolyzed Soy Protein\u003c\/strong\u003e – Has \u003cstrong\u003ehydrating, elasticizing and regenerating\u003c\/strong\u003e properties, helping to improve skin firmness.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cp\u003e\u003cstrong\u003eSimmondsia Chinensis Seed Oil (Jojoba Oil)\u003c\/strong\u003e – Vegetable oil with \u003cstrong\u003eemollient, rebalancing and protective\u003c\/strong\u003e action, suitable for all skin types, even sensitive or oily ones.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e \u003cstrong\u003ePanthenol (Provitamin B5)\u003c\/strong\u003e – Ingredient with \u003cstrong\u003ehydrating, soothing and repairing\u003c\/strong\u003e properties, helps improve the skin's barrier function.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e \u003cstrong\u003eHydrolyzed Glycosaminoglycans\u003c\/strong\u003e – Highly \u003cstrong\u003ehydrating and elasticizing\u003c\/strong\u003e molecules, which improve skin texture and help retain water.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e \u003cstrong\u003eGlycerin\u003c\/strong\u003e – Powerful \u003cstrong\u003ehumectant and hydrator\u003c\/strong\u003e , which keeps skin soft and supple.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e \u003cstrong\u003eUrea\u003c\/strong\u003e – Ingredient with \u003cstrong\u003ehydrating and keratolytic\u003c\/strong\u003e action, improves the skin's barrier function and increases its softness.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cp\u003e\u003cstrong\u003eSodium PCA\u003c\/strong\u003e – Component of the \u003cstrong\u003eNatural Moisturizing Factor (NMF)\u003c\/strong\u003e , helps retain water in the skin, keeping it elastic and hydrated.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e \u003cstrong\u003eGlycine (Glycine)\u003c\/strong\u003e – Amino acid with \u003cstrong\u003ehydrating and regenerating\u003c\/strong\u003e properties, helps keep skin toned and luminous.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e \u003cstrong\u003eGlucose\u003c\/strong\u003e – \u003cstrong\u003eNourishing and hydrating\u003c\/strong\u003e ingredient, which helps improve the skin's barrier function.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e \u003cstrong\u003eLactic Acid (Lactic Acid)\u003c\/strong\u003e – Gentle exfoliant with a \u003cstrong\u003ehydrating\u003c\/strong\u003e effect, stimulates cell renewal and helps maintain the physiological pH of the skin.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e \u003cstrong\u003eLecithin\u003c\/strong\u003e – Ingredient with \u003cstrong\u003eemollient and hydrating\u003c\/strong\u003e properties, which helps improve the penetration of active ingredients into the skin.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e \u003cstrong\u003eBisabolol\u003c\/strong\u003e – Active ingredient derived from chamomile with \u003cstrong\u003esoothing and anti-inflammatory\u003c\/strong\u003e action, perfect for reducing any redness or irritation.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n \u003cp\u003e\u003cstrong\u003eTocopheryl Acetate (Vitamin E)\u003c\/strong\u003e – Powerful \u003cstrong\u003eantioxidant\u003c\/strong\u003e that protects skin from free radicals and premature aging.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cp\u003e \u003cstrong\u003eRetinyl Palmitate (Vitamin A Derivative\/Retinol)\u003c\/strong\u003e – Ingredient with \u003cstrong\u003eanti-aging and regenerating\u003c\/strong\u003e properties, which promotes cell turnover and improves skin brightness.\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\u003ch3\u003e \u003cstrong\u003eOverall functionality:\u003c\/strong\u003e\n\u003c\/h3\u003e\n\n\u003cp\u003e The \u003cstrong\u003eHydrating Serum H24\u003c\/strong\u003e is a \u003cstrong\u003ehydrating, soothing and regenerating serum\u003c\/strong\u003e , ideal for \u003cstrong\u003eall skin types\u003c\/strong\u003e , especially \u003cstrong\u003edry, sensitive skin or skin that needs a boost of hydration and nourishment\u003c\/strong\u003e . Thanks to the combination of \u003cstrong\u003ehyaluronic acid, vegetable proteins, antioxidant vitamins and soothing active ingredients\u003c\/strong\u003e , it helps \u003cstrong\u003emaintain skin hydration, protect against the signs of aging and improve the elasticity and brightness of the skin.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Uras Cosmetics","offers":[{"title":"Default Title","offer_id":41584408494264,"sku":"3699-30","price":89.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0281\/0062\/4451\/products\/2-HydratingSerumH24.png?v=1746002935"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0281\/0062\/4451\/collections\/Anti-Age_Collection_a1f56e9f-eb56-4adb-aabd-fe948f71ee9e.jpg?v=1770116632","url":"https:\/\/urascosmetics.com\/en\/collections\/hydra-1.oembed","provider":"URAS COSMETICS ","version":"1.0","type":"link"}